Avoid Scams – Trueline Will Never Ask Candidates for Sensitive Information or Payment. Trueline is aware of scams involving false job offers that use imposter websites, email addresses, and text messages. Trueline’s recruiting team will never request sensitive information from candidates such as social security numbers, nor require candidates to purchase products or services, or process payments on our behalf. Read More
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the…
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Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic…
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Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving…
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E&M Farms had a name but no brand when they approached Trueline. They wanted an illustrative logo that would exude professionalism while adding a touch of personality. The owners provided us with a drawing their daughter had sketched of a mushroom, which became our starting point. We evolved the design into a clean, professional logo…
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Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its…
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A local McDonald’s franchise struggled with how to inform customers that it was possible to orders online and pick up in the store. We made it happen by designing a backlit sign that displayed the concept of online ordering at a nearby sports arena. The combination of digital signage and a coordinated print campaign consisting…
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As their 10th season approached, Maine’s professional minor league basketball team (formerly the Red Claws, now Maine Celtics) needed a slam dunk. They wanted a logo that visually represented their tenth successful season. We made a special anniversary logo versatile enough for the Red Claws to use on schedules, magnets, hats and other merchandise—even center…
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This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the…
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The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series. We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’…
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