Avoid Scams – Trueline Will Never Ask Candidates for Sensitive Information or Payment. Trueline is aware of scams involving false job offers that use imposter websites, email addresses, and text messages. Trueline’s recruiting team will never request sensitive information from candidates such as social security numbers, nor require candidates to purchase products or services, or process payments on our behalf. Read More
The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series.
We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’ leaders, speakers, and lecturers.
The name has resonated with SHPE members as evidenced in the spike in online signups and video views. Additionally, the name was trademarked, and we developed the brand guidelines to help the team keep the brand consistent across all marketing collateral.
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the...
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The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...
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Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic...
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