Avoid Scams – Trueline Will Never Ask Candidates for Sensitive Information or Payment. Trueline is aware of scams involving false job offers that use imposter websites, email addresses, and text messages. Trueline’s recruiting team will never request sensitive information from candidates such as social security numbers, nor require candidates to purchase products or services, or process payments on our behalf. Read More
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country.
Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the tagline “Celebrate the Journey, Embrace the Destination,” the branding reflects the warmth, energy, and momentum of the Prospanica community.
But we didn’t stop at the logo. We rolled out a full suite of conference materials—from marketing and sales sheets to social media graphics and virtual backgrounds. The result? A bold, cohesive look that helped Prospanica promote, energize, and elevate their biggest event of the year.
The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...
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Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic...
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Despite a history dating back to 1889, Good Will-Hinckley struggled with brand awareness beyond its alumni, faculty, and local community. They needed to share their story—but didn’t know how. Our first step was a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This allowed us to define short-term goals for immediate impact and develop long-term...
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