As their 10th season approached, Maine’s professional minor league basketball team (formerly the Red Claws, now Maine Celtics) needed a slam dunk. They wanted a logo that visually represented their tenth successful season.
We made a special anniversary logo versatile enough for the Red Claws to use on schedules, magnets, hats and other merchandise—even center court.
The logo brought greater awareness to the Red Claws organization and sales of the 10th anniversary apparel exceeded expectations.
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the...
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The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...
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Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic...
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