This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space.
We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the concept of enlightenment. Using nature themes throughout, we created promotional material and branding guidelines for this small, health-oriented business.
The clean aesthetic of the logo aligned with the minimalistic themes prevalent throughout Buddhist theology to create a unique brand that strikes a familiar tone.
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the...
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The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...
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Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic...
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