Avoid Scams – Trueline Will Never Ask Candidates for Sensitive Information or Payment. Trueline is aware of scams involving false job offers that use imposter websites, email addresses, and text messages. Trueline’s recruiting team will never request sensitive information from candidates such as social security numbers, nor require candidates to purchase products or services, or process payments on our behalf. Read More
Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor.
We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving younger attorneys. Within months Mr. Smolik saw a 15% increase in online mentorship opportunities on LinkedIn. In addition, a coordinated strategy promoting his article positioned him as an industry influencer.
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the...
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The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...
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Despite a history dating back to 1889, Good Will-Hinckley struggled with brand awareness beyond its alumni, faculty, and local community. They needed to share their story—but didn’t know how. Our first step was a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This allowed us to define short-term goals for immediate impact and develop long-term...
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