Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces.
To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic gryphon once tied to the brand. We also designed and developed a fully responsive WordPress website, and produced comprehensive marketing collateral that captured the vibrancy of the renewed space.
This multifaceted campaign significantly boosted visibility in the region and drove increased leasing across both residential and commercial units, positioning the campus as a cornerstone of the local community.
