Prospanica

Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the…

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Institute for Humane Education

The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed…

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DHL

Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving…

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Good Will-Hinckley

Despite a history dating back to 1889, Good Will-Hinckley struggled with brand awareness beyond its alumni, faculty, and local community. They needed to share their story—but didn’t know how. Our first step was a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This allowed us to define short-term goals for immediate impact and develop long-term…

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We Need Fresh Air

As the nonprofit We Need Fresh Air started gaining attention and media coverage, they needed a logo that captured their mission and a website that showcased their commitment to ensuring schools provide safe air for children to breathe. Trueline created a logo that’s playful, clean, and professional, using color and iconography to create a relaxed…

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Dean’s Sweets

Dean’s Sweets had an online shop that they had outgrown. They were limited in what they could update in regard to quantities and images, and they were only able to offer one method of shipping. We developed a clean, responsive, e-commerce website that enhanced the user experience. We made it easier for customers to navigate…

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Coastal Road Repair

Hiring: The jobs were there but the employees weren’t. Coastal Road Repair, a thriving Maine paving business, was turning down work because it couldn’t hire the right people. We designed and developed a custom WordPress website for CRR, incorporating intelligent web design and cutting-edge standards to make the site easier for search engines to find…

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