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Despite a history dating back to 1889, Good Will-Hinckley struggled with brand awareness beyond its alumni, faculty, and local community. They needed to share their story—but didn’t know how.
Our first step was a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This allowed us to define short-term goals for immediate impact and develop long-term strategies to address deeper challenges.
A new brand identity was a top priority. We refreshed their logo, incorporating elements of their original design to honor their rich history. We also designed and developed a custom WordPress website, complete with new content, to reflect the organization’s evolution and enhance engagement.
To further strengthen their outreach, we created a new logo for the Good Will-Hinckley Coffee Club, an initiative encouraging members to donate their cof fee money to support GWH programs.
The result? Greater visibility, stronger brand recognition, and a compelling digital presence worthy of their 120-year legacy.
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the...
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The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...
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Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic...
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