Dean’s Sweets had an online shop that they had outgrown. They were limited in what they could update in regard to quantities and images, and they were only able to offer one method of shipping.
We developed a clean, responsive, e-commerce website that enhanced the user experience. We made it easier for customers to navigate and find specific products. Also, we alleviated some of the owners’ pain points by switching to WooCommerce—making it easier to manage inventory, upload new products and promote specific products based on the season or upcoming holidays.
As the pandemic hit and businesses were forced to close their brick-and-mortar storefronts, the new website allowed Dean’s Sweets to grow their online sales. By pivoting to shipping and curbside pickup, they were able to stay connected to their existing, long-term patrons while expanding their reach to attract new customers.
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the...
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The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...
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Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving...
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