Avoid Scams – Trueline Will Never Ask Candidates for Sensitive Information or Payment. Trueline is aware of scams involving false job offers that use imposter websites, email addresses, and text messages. Trueline’s recruiting team will never request sensitive information from candidates such as social security numbers, nor require candidates to purchase products or services, or process payments on our behalf. Read More
The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program.
Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact.
We then created and marketed a series of videos and grad school courses using social media outlets such as YouTube, Facebook along with local and national press to promote their message. Trueline implemented a new website design placing the focus on their expanding graduate program by highlighting the vast pool of resources, guidebooks and blog posts.
As a result of our campaign and website, the Institute for Humane Education gained over 20,000 social media followers and over 50,000 YouTube views.
While we no longer create websites—to instead focus on doing the things we love (branding, graphic design and consulting)— our team recognizes the significance of maintaining consistency across all platforms, and the monumental impact a professional web presence can have on a nonprofit organization!
Prospanica, a national nonprofit championing Hispanic professionals, came to us with a mission: generate buzz for their 2024 national conference—an event that brings together over 3,000 professionals from across the country. Hosted in sunny Orlando, Florida, we designed a vibrant conference logo inspired by the region’s iconic sun, oranges, and palm trees. Paired with the...
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Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic...
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Despite a history dating back to 1889, Good Will-Hinckley struggled with brand awareness beyond its alumni, faculty, and local community. They needed to share their story—but didn’t know how. Our first step was a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This allowed us to define short-term goals for immediate impact and develop long-term...
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