Pepperell Mill

Once a collection of crumbling brick and timber-frame mills in Biddeford, Maine, the Pepperell Mill Campus has been revitalized into a thriving hub of residences, shops, restaurants, and coworking spaces. To help share and amplify this transformation, Trueline led a full rebranding initiative—including the creation of a striking new logo that nods to the historic…

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Good Will-Hinckley

Despite a history dating back to 1889, Good Will-Hinckley struggled with brand awareness beyond its alumni, faculty, and local community. They needed to share their story—but didn’t know how. Our first step was a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This allowed us to define short-term goals for immediate impact and develop long-term…

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E&M Farms

E&M Farms had a name but no brand when they approached Trueline. They wanted an illustrative logo that would exude professionalism while adding a touch of personality. The owners provided us with a drawing their daughter had sketched of a mushroom, which became our starting point. We evolved the design into a clean, professional logo…

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Bandaloop

Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its…

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We Need Fresh Air

As the nonprofit We Need Fresh Air started gaining attention and media coverage, they needed a logo that captured their mission and a website that showcased their commitment to ensuring schools provide safe air for children to breathe. Trueline created a logo that’s playful, clean, and professional, using color and iconography to create a relaxed…

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Coastal Road Repair

Hiring: The jobs were there but the employees weren’t. Coastal Road Repair, a thriving Maine paving business, was turning down work because it couldn’t hire the right people. We designed and developed a custom WordPress website for CRR, incorporating intelligent web design and cutting-edge standards to make the site easier for search engines to find…

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