Reading Time: 2 minutes We think we’re pretty great. It’s nice to discover others who share our view! We’re proud to announce that Trueline has been recognized among the top 20 Maine Digital Marketing Agencies in 2021 by DesignRush Marketplace. DesignRush is an online guide that helps clients find the best professional agencies in their area. Looking at the other…
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Reading Time: 4 minutes There’s a saying in the performing arts to “shoot for the stars,” but bass-playing Andrew Wright and his Fugazi-inspired band “Red Medicine” never quite achieved lift off during his days touring New England as a student at the University of Maine at Farmington. A versatile musician (he plays everything from banjo to trombone), Wright was…
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Reading Time: 3 minutes There was a time when Jason Pafundi wasn’t writing stories about loved ones or even people he just met. But that ended by the time he was 10 and the rest is a tale that’s unwound from coast to coast. Pafundi, a Trueline staff writer and digital content strategist, brings to his roles a direct manner, an undying love for the New York Mets, New York Knicks and the Washington Football Team, and a journalism career that began…
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Reading Time: 4 minutes When Kirk Dyson moved to Portland, Maine in 2013, to take a job as a journalism intern for the Portland Pirates hockey team (who have since moved and been replaced by the Maine Mariners) he thought he had it made. With his family’s support, he left Delaware County, Pennsylvania after college to chase his dream…
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Reading Time: 4 minutes Growing up in Fryeburg, Maine, Emily Holden found herself in a world where her neighbors were her relatives and almost everyone was an entrepreneur working out of their home—be it as a hairdresser, a seamstress making costumes for opera, or in her father’s case, an attorney. Holden joked that her first “legal” job was at…
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Reading Time: 4 minutes Whether the life details of Jody Robbins seep out through his creative writing—or through thousands of articles published over more than two decades—he’s got a knack for finding a captive audience. Growing up in Hardinsburg, Kentucky, his early days filled harvesting tobacco and hauling hay, Robbins found his love of literature on his family’s bookshelf….
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Reading Time: 5 minutes One of the questions we’re asked most often is, “What is a content marketing strategy?” This is usually followed by “Do I need one?” We at Trueline love to answer both of these questions. A well-conceived content marketing strategy is the best thing a company can do to build brand awareness and increase sales. Content…
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Reading Time: 4 minutes It’s a corner of the world known by the Iroquois as “Ska-na-wis,” or “Long Swamp.” It was the home of a legendary band of horse thieves known as the Loomis Gang, who stole steeds throughout Oneida County. In 1875 it was known as the “Hops Capital of the World.” George Eastman, father of the Kodak…
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Reading Time: 4 minutes Trueline has a storied connection to the local arts scene. From our home in Portland, Maine’s historic Arts District, we’ve gotten a firsthand look at the people—often colorful, sometimes weird—who, like us, call Portland home. Trueline makes every effort to create a company culture that’s both fun and inclusive. It’s no wonder we’re continually named one of the Best Places to Work in Maine. One of our most beloved ties…
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Reading Time: 5 minutes It’s that time of year again—when you and your company start making financial decisions for the year ahead. One of the biggest questions we find our clients tackle each year is, “What is a good marketing budget?” On any given year there are multiple factors to consider. Marketing during a global pandemic presents its own…
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