Neal Geosits

Trueline Spotlight: Finding His Way and Becoming a Marketing Force

Reading Time: 4 minutes Neal Geosits is a lot of things. He’s a graduate of the same university attended by President Joe Biden. He’s the third Neal (different spelling) currently working for Trueline. He’s one of a few Trueliners who live in the City of Brotherly Love, Philadelphia. And he’s also a big Star Wars fan, and not just…

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Trueline writer, Fatima Taha.

Trueline Spotlight: Being a Bulldog on the Writing Team

Reading Time: 4 minutes When Fatima Taha was 5 years old, she traveled back to Pakistan—where she was born—to celebrate an uncle’s wedding. It was for a few months during the summer, and she remembers getting heat rashes in the 100-degree weather. But her mother had enrolled her in karate classes while they were there, so she hi-yahed her…

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Ian Miller and his dog Havoc

Trueline Spotlight: Building Rapport Like a Fine Wine

Reading Time: 4 minutes What do bartenders, servers, sommeliers and Trueline sales development coordinators have in common? Each job requires talking to people from diverse backgrounds with diverging interests and needs. Ian Miller has thrived in all these vocations, and he says that experience is serving him well in his new role as a content developer for Trueline. “Having…

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Michaella Testa on Portland's harbor

Trueline Spotlight: A Life that’s all—and Nothing—but Routine

Reading Time: 4 minutes Michaella Testa says she likes living a normal life, and she’s happiest when she’s able to start her workday around 9 a.m. and shut her computer at 5 p.m. That leaves her plenty of free time, and while she likes routine and normalcy at work, her life outside of Trueline is anything but normal. “I…

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Peter Markoe

Trueline Spotlight: Growing at Work and at Home

Reading Time: 4 minutes If there’s one thing Peter Markoe doesn’t want to hear on the phone in his role as a content developer, it’s crickets. But for several years while living in Los Angeles, crickets were his life. After graduating from Colby College in Waterville, Maine, with a degree in English—because he excelled in math and science, Peter…

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Joy Wilkie in Valdemossa, Spain

Trueline Spotlight: What a Way to Make a Living

Reading Time: 4 minutes When Joy Wilkie was growing up in the famed Ozarks region in southwest Missouri along the Arkansas border, she wanted to be an artist. Then a counselor and social worker. She never set out to work in human resources, but it makes sense looking back, she says. “During my senior year of high school, I…

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Alyssa LoVerso posing on bridge

Trueline Spotlight: Oh, The Places She’s Been—and Will Go

Reading Time: 4 minutes When Alyssa LoVerso says she’s been traveling all her life, she’s not kidding. She took her first trip—to Italy—when she was two months old. Since then, traveling with family, friends and her fiancé has become a passion. “We just love going on adventures, seeing new places and experiencing different cultures,” says Alyssa, one of Trueline’s…

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Trueline Spotlight: Coaching ‘em up

Reading Time: 4 minutes Phil Jackson had Red Holzman. Bill Belichick had Bill Parcells. And Boston Celtics coach Ime Udoka had Gregg Popovich. Almost every great coach in sports history can count the lessons learned from observing a former coach. The same can be said for Jason Williams, co-coach of Trueline’s sales development team. In his role leading the…

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What is Content?

Website Development and Why Content Marketing Is Important

Reading Time: 5 minutes What is Content Marketing?  You’ve been hearing about content creation, strategy, and marketing for years now. You’re told you need “it,” but what exactly is “it” and why is it so important?   Content is any text, images, or resources posted on your website that define who you are and provide value to your users. We’re not…

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Emily Haefner is connected the wild

Trueline Spotlight: Living in Altitude and Rising to the Challenge

Reading Time: 4 minutes While Emily Haefner may not aspire to run a large 20-acre farm in her off time like some in her family, her future does include continuing her commitment to agriculture and sustainability—definitely some raised beds. “I’ve always loved science; it was my favorite subject in school, and I’m still fascinated by it,” says Emily, a…

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