Reading Time: 4 minutes Phil Jackson had Red Holzman. Bill Belichick had Bill Parcells. And Boston Celtics coach Ime Udoka had Gregg Popovich. Almost every great coach in sports history can count the lessons learned from observing a former coach. The same can be said for Jason Williams, co-coach of Trueline’s sales development team. In his role leading the…
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Reading Time: 3 minutes According to the U.S. Department of Commerce, online retail has more than doubled over the last nine years, from 6.4% of sales in 2010 to 16% in 2019. And it’s not all coming from Amazon, either. The message is clear: If you’re in the retail business and you aren’t selling your products online, your business’ growth…
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Reading Time: 2 minutes In the face of a global pandemic, many businesses have given employees the opportunity to work from home if their job allows it. This may mean a paradigm shift in the way that we look at our workforce in general, and knowing how to kick-ass in a new environment is going to put you ahead…
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Reading Time: 3 minutes There are plenty of resources on why you need marketing, and why it’s cheaper and more effective to hire a marketing firm instead of a marketing employee. However, there are fewer resources on how to select a marketing company. Here are the tips we give to friends and clients. 1. Learn What You Are Looking…
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Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:…
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