Category: Design

Web Design Tips for SEO: A Marriage of Necessity

Reading Time: 5 minutes As a graphic designer, I’ve had a love-hate relationship with SEO. I love when people discover sites and pages I’ve designed. I’ve hated having to sacrifice aesthetics to make websites more “bot-friendly.” Now that’s all in the past. Recent advances in its algorithms have made Google smarter and faster. Today, successful SEO is about creating…

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What si teh Buyer's Journey and why does it matter?

What is the Buyer’s Journey & Why Does it Matter?

Reading Time: 4 minutes Some people call it “the customer lifecycle.” Others know it as “the buyer’s journey.” No matter how you refer to it, knowing where your users are in the sales funnel is crucial to converting leads into customers. What is the Buyer’s Journey? Simply put, the buyer’s journey is the progression a person takes from discovering…

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Logo design trends of 2020

6 Logo Design Trends (and 5 Timeless Classics)

Reading Time: 6 minutes Branding is a craft that’s constantly evolving. Every year brings with it a new wave of logo design trends and this year is no different. In fact, we can’t help but notice a few styles are popping up again and again despite industry or sector. Periodically, we’ll take a look at what’s occurring in the…

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7 Common Website Mistakes (and how to avoid them)

7 Common Website Mistakes

Reading Time: 5 minutes Trueline has created websites for companies big and small, so you can believe us when we say, we’ve seen a lot of website mistakes. By now, everyone knows their website needs a responsive design and to use quality photography. Outside of ignoring the mobile experience and using cheesy stock photos of smiling couples, there are…

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Why and When to Update Your Brand

Reading Time: 4 minutes Brands evolve. It’s amazing to watch the (often) subtle ways that a company may edit their logo to reflect changing trends or address a shift in their ideology or culture. At times, the changes are so minor and executed so well you may not even consciously notice them—while other times the change can be so…

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