TLP Spotlight: Productive by design
It’s rare to find Charlie Herbst sitting idle. Indeed, the native of the land of 10,000 lakes describes himself as a “reserved workaholic.”
That’s not just in his role as Trueline’s production designer—a position he’s held for the past year-and-a-half—but throughout his personal life, as well.
When he’s not designing layouts or logos for Trueline, he can be found keeping busy with freelance clients, playing piano both casually and at social events, and more recently, enjoying home improvement projects, such as building a loft and designing custom window treatments.
A native of central Minnesota—you can hear the hint of an accent if you listen closely enough—Charlie grew up surrounded by family, and kept himself more than busy with football, wrestling, track, art projects and the school choir.
He finally made the trek east in 2001, working for 15 years at a local printing business, 13 of those years alongside Trueline’s art director Neil Ewing-Wegmann, during which the two formed a bond.
I will most likely always be a graphic designer. I do love being able to create something out of sometimes nothing.
Today, he lives within 8 minutes walking distance from Trueline’s Monument Square office. It’s a welcome change from the days back home when a car was a prerequisite, and he could easily spend three hours a day behind the wheel.
Although he lives in a literal hub of seafood where you can’t walk a block without running across menus for lobster or fish and chips, he doesn’t eat seafood himself.
Meanwhile, he says of his professional career, “I will most likely always be a graphic designer. I do love being able to create something out of sometimes nothing.”
Fun facts:
His favorite cartoon: Family Guy (circa 2005)
His vice: Ice coffee—even on the coldest of days
His middle name: Edmund
His least favorite dessert: Jello
