Tag: TLP Spotlight

Trueline Spotlight: Show Her the Money

Reading Time: 3 minutes The processes for getting stories and sponsors for Trueline’s publications require lots of hard work and perseverance from the first cold call through multiple interviews, writing and editing a feature, and then presenting the words, pictures and ads in publications that will bring the feature acclaim and show their world their brand. Heidi Ficher manages…

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Trueline Spotlight: Reading People While Making the Calls 

Reading Time: 3 minutes While there may be no scientific or medical evidence to show that boxing helps an assistant content coordinator manage a hectic flow of as many as 100 calls daily, Michael Gardner knows how to roll with the punches—and give a few too! Gardner, a Chicago-area resident who joined Trueline in November 2021, boxed in college…

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Kate Gardner Trueline

Trueline Spotlight: Rules of Style and Rules for Life 

Reading Time: 5 minutes When Trueline Managing Editor Kate Gardner showed up at her local animal shelter near Portland, Maine, in early 2019, she had only two rules. One was from her fiancĂ©, Chris. Kate had long wanted a cat, but Chris had held out, saying their apartment was too small. Finally, when Kate found herself between jobs with…

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Logan Dixon

Trueline Spotlight: Perfecting the Art of Persuasion from Pittsburgh 

Reading Time: 5 minutes Ask Logan Dixon how his current job differs from his previous career, and he just laughs.  “You know how many times I’ve almost been bitten?” he asks. “At one point, I was halfway up the driveway, and this dog just started barking, running, and it ran past where its lead should’ve ended, and it was…

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Trueline Spotlight: Dreaming Bigger in Texas

Reading Time: 5 minutes The same motivation that carried Sandra Buritica from New York City to her current home in Texas brought her from a ruthless law firm to Trueline: She wanted something better for herself and her family.  Sandra, who earned her B.A. in criminal justice from Colorado Technical University in 2016, had been working as director of…

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Trueline Spotlight: Keeping the Faith at Home and Work

Reading Time: 4 minutes David Masem is on the brink of his next great adventure. This summer, he’s packing all his belongings into his Honda Civic and driving from Birdsboro, Pennsylvania, to Charlotte, North Carolina, to move in with his girlfriend, Erin. Thanks to the company’s remote work policy, nothing will change about Masem’s role as a sales development…

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Trueline Spotlight: Writing the Next Chapter

Reading Time: 4 minutes Jim Cavan’s dad likes to joke that when his son left home for college, he turned left out of the driveway (literally and politically)—and never looked back. Though he once dreamed of playing for the NBA’s New York Knicks, immersion in books and a blossoming counterculture ethos drew Cavan east of his home in suburban…

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Trueline Spotlight: Joanna Roche

Trueline Spotlight: Running Down a Dream

Reading Time: 3 minutes Plenty of people keep a folder of their child’s creative writing—a place to house all those Mother’s Day odes and two-page middle school essays.

Julianna Roche’s parents could turn hers into a series of bound volumes. One for every year.

Poems, short stories, screenplays: Roche didn’t merely enjoy writing—she lived for it.

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Trueline Spotlight: Dave Gushee

Trueline Spotlight: Another One in the Bag

Reading Time: 3 minutes Dave Gushee vividly remembers the first time a game broke his heart. He was five or six years old, tagging along with his dad, brother, grandfather and uncle for an afternoon round at Rockland Country Club. On one of the last holes, they were greeted with a difficult tee shot over a small pond. Afraid…

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Trueline Spotlight: Bill Keaton

Trueline Spotlight: Country Roads, Take Me Home to Trueline

Reading Time: 3 minutes Call it a cocktail party humble-brag if you will. For Bill Keaton, it’s a point of palpable pride: Not only can he trace his family lineage to the Jamestown Settlement; he can go all the way back to William the Conqueror.

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