Trueline Spotlight: Finding His Way and Becoming a Marketing Force
Neal Geosits is a lot of things. He’s a graduate of the same university attended by President Joe Biden. He’s the third Neal (different spelling) currently working for Trueline. He’s one of a few Trueliners who live in the City of Brotherly Love, Philadelphia. And he’s also a big Star Wars fan, and not just because he looks like the actor who plays the Mandalorian.
“I have a tattoo of the Darth Vader-Luke Skywalker fight scene from Empire Strikes Back,” Neal says. “I enjoy talking to friends and colleagues about Star Wars movies and TV shows.”
Neal, who lives in Philadelphia’s Center City, is Trueline’s recently hired marketing and communications associate. He works with Director of Marketing Erica Berry on everything from graphic design for social posts and scheduling blog entries to coordinating content delivery for several marketing clients.
Philly Special
Growing up in Media, a suburb of Philadelphia, Neal was a huge Star Wars fan, and he claims that some of his first words were related to the iconic franchise.
When he got to college at the University of Delaware—known for having one of the only female mascots in college sports, the Blue Hens, he was drawn to communications and marketing because of a comms lecture he took led by Dr. Steven Mortenson.
“The professor was one of the coolest people I’ve ever met,” Neal says. “I was drawn to that world and was highly motivated to do well.”
While in college, Neal wrote for the Odyssey, an online publication geared toward a younger audience. He knew he wanted a creative endeavor after college, but he wasn’t sure what.
After graduating, he was a program assistant for Thomas Jefferson University Hospital in Philadelphia, but after 10 months Neal’s creative juices weren’t flowing. So, he took a job as a marketing assistant for the law firm Morgan, Lewis & Bockius, where he got experience in marketing and business development.
“I worked with so many great attorneys and professional staff, but I was only in the office three weeks before going fully remote because of the pandemic,” Neal says.
The job went from creating and designing to planning and running webinars, connecting with IT people and scrambling to ensure everybody was able to access the day’s trainings and information sessions. Again, Neal was unable to unleash his creativity to the fullest extent, so after two great years at the firm, he started looking for a different opportunity.
This is the Way
When Neal read Trueline’s job posting, which he says had a quote from Parks and Recreation, he thought the position sounded too good to be true. But after more than 10 months at the company, Neal realizes that Trueline has “immensely talented people from unique backgrounds,” whom he is constantly reaching out to when something is challenging.
“Erica and I jump around a lot from task to task, and we’re always shifting mindsets,” Neal says. “That’s not something I was used to, but I’ve adapted because I’ve always been good at multitasking.”
For Neal, multitasking includes listening to music. In college, he had a playlist called Words Would Diminish that included instrumental tunes he shared with friends and colleagues. It calms him down and brings him to equilibrium, even when things get stressful.
“I have always wanted to be enthusiastic about work, and that’s how I feel at Trueline,” Neal says.
Neal is the third Neal currently working for Trueline. There’s also Neil Cote, a writer, and Production Manager Neill Ewing-Wegmann. Besides sharing a name, Neal and Ewing-Wegmann also love Batman enough to have a tattoo of the caped crusader (Neil Cote, anything you want to tell us?). And while he might be the last Neal/Neil/Neill on Trueline’s staff, he’s the first person Trueliners look to if they need marketing assistance or support.
“Everybody has been so great since I started, and I can’t wait to meet many of you in Portland in January,” Neal says.
Bonus Facts on Neal Geosits
Did you know? One of Neal Geosits’ ancestors had a ticket for the Titanic. His best friend got sick, so he didn’t board the ship. Neal also shares a birthday—October 9—with John Lennon, Sharon Osbourne, Guillermo del Toro and the actor Chris O’Dowd.
Who’d play you? Pedro Pascal, the actor who plays the Mandalorian.
Bucket list: To visit a sushi market in Japan.
Greatest achievement so far: Overcoming freshman year struggles in college.
