Category: Business Tips

How to Build a Publishing Dream Team

Reading Time: 3 minutes Four media executives share advice on hiring and employee retention in today’s cut-throat job market In media, there are lots of question marks: What’s the next big platform? Should we go fully digital, and stop printing our publication entirely? Is programmatic advertising right for us? One thing’s for certain: No one will get ahead by…

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Increasing Sales by Understanding Your Customer: TrueLine Founder, Haj Carr, to Host Workshop at Maine Startup & Create Week 2016

Reading Time: 2 minutes Maine Startup & Create Week is a weeklong event in Portland, Maine, which connects entrepreneurs and showcases the vibrant business community and startup potential in the Pine Tree State. We’re excited to announce TrueLine Publishing founder and CEO, Haj Carr, will be sharing his entrepreneurial insight in a Lightning Learning Lab.

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How to Deal With Bad Reviews and Turn Haters into Brand Advocates

Reading Time: 5 minutes No matter how authentic, reliable or trustworthy your business is, there will always be clients, customers or employees that have something negative to say. The good news is that it’s not what they say that can really impact your business; it’s how you react to it.

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Customer Acquisition Tips from the Pros at Maine Startup & Create Week

Reading Time: 6 minutes Growing your customer base is essential for growing your business. Whether you’re a startup, an enterprise level marketer or an aspiring business owner, the question of how to acquire customers is ever-present and the answer is rarely black and white. To attract new users and customers, you need to have a system in place for…

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Advice from our CEO

Reading Time: < 1 minute A small business expert. That’s the title given to our CEO, Haj Carr, in a recent article on key factors small business owners should consider when leasing and buying office equipment. We sure use a lot of office equipment here at TrueLine Publishing – from paper to desks to high tech-equipment – so he definitely…

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Infographic: 75% of Employees Prefer Trip-Based Incentives

Reading Time: 2 minutes At TrueLine Publishing, we’ve made a habit of continually rewarding our employees for a job well done. We are always looking for new ways to motivate our team members in a way that is effective and attainable, yet challenging, and of course – fun!While we’ve been known to offer incentives for everything from cold hard…

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Social Media Marketing World 2015: Recap & Memories from #SMMW15

Reading Time: 3 minutes There was quite a bit of buzz surrounding this year’s annual Social Media Marketing World (SMMW15) conference, held every March in San Diego, California – and for good reason. With nearly 2,500 marketers in attendance and a lineup of speakers at the top of their game, this mega-event designed to inspire and empower attendees with social media…

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