Reading Time: 2 minutes In the face of a global pandemic, many businesses have given employees the opportunity to work from home if their job allows it. This may mean a paradigm shift in the way that we look at our workforce in general, and knowing how to kick-ass in a new environment is going to put you ahead…
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Reading Time: 3 minutes Which would you rather read about? A new type of loan offered by a credit union or a Rwandan woman fleeing violence in her country and finding safety in Maine? Trick question. It’s the same story told from two angles. The story of a program, created by one of our clients, gives asylum seekers very…
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Reading Time: 3 minutes There are plenty of resources on why you need marketing, and why it’s cheaper and more effective to hire a marketing firm instead of a marketing employee. However, there are fewer resources on how to select a marketing company. Here are the tips we give to friends and clients. 1. Learn What You Are Looking…
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Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:…
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Reading Time: 3 minutes In 2018, after months of hard work, we launched a new website. It was beautiful. It was easy to navigate. There was even a “Team” page with headshots of everyone on our staff. It laid out exactly what we do. So we pretty much left it alone. Then we went away for a long weekend…
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Reading Time: 2 minutes Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities. These days, having an engaging website isn’t a luxury; it’s a…
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Reading Time: 2 minutes Brands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly…
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Reading Time: 2 minutes You got the business loan. You landed a sweet office with plenty of space and a ping-pong table in the breakroom. (Oh wait, that’s us!) Most important, you have something everyone wants—if only they knew about it. You need a digital marketing company. But with so many great options to choose from, understanding which company…
Read more »Reading Time: 2 minutes If your business has a Google+ account, it’s time to say goodbye to that much unused feature.
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Reading Time: 2 minutes Social media may be crucial to any business today, but it often remains last on the priority list for traditional Maine businesses. So how do all these wary Mainers get started? A recent forum hosted by the Maine Business Expo sought to answer this question.
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