Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants, and gathering places, but the developer struggled to share this success story.

We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the brand’s past—and developed a new WordPress website with a responsive design to showcase the Pepperell Mill Campus. The site effectively highlights the campus as a vibrant community where hundreds of businesses and people work and live side by side. We also created collateral to further market the space and its transformation, including a detailed and color coded map of the building and its tenants, interior signage, business cards, and letterhead.

The rebrand and new website have significantly raised the visibility of the Pepperell Mill Campus, cementing its status as a leader in the local community. This has contributed to increased leasing of both its residential and commercial units.