SHPE latinXfactor
The Problem
SHPE needed a name and logo for an exciting new series of expertly-designed webinars.
The Solution
We brainstormed several solutions and through exhaustive research including focus groups and questionnaires, we settled on latinXfactor. The name speaks to the untapped potential of SHPE's members as well as the excitement and surprise surrounding their leaders, speakers and lecturers.
The Results
The name has resonated with SHPE members as evidenced in the spike in online signups and video views. Additionally, the name was trademarked and we developed the brand guidelines.
Let's make something
Tell us about who you are and where you want to go. We'll work with you to customize a solution to fit your needs and budget. What are you waiting for?