SHPE needed a name and logo for an exciting new series of expertly-designed webinars.
We brainstormed several solutions and through exhaustive research including focus groups and questionnaires, we settled on latinXfactor. The name speaks to the untapped potential of SHPE's members as well as the excitement and surprise surrounding their leaders, speakers and lecturers.
The name has resonated with SHPE members as evidenced in the spike in online signups and video views. Additionally, the name was trademarked and we developed the brand guidelines.