DHL: Executive Branding
The Problem
Mark Smolik is one of DHL's top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor.
The Solution
We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving younger attorneys.
The Results
Within months Mr. Smolik saw a 15% increase in online mentorship opportunities on LinkedIn. In addition, a coordinated strategy promoting his article positioned him as an industry influencer.
Let's make something
Tell us about who you are and where you want to go. We'll work with you to customize a solution to fit your needs and budget. What are you waiting for?