Reading Time: 4 minutes The first time Gavin O’Connor left Dix Hills, a small Long Island town about an hour from New York City, it was mainly for a change of scenery—and to further his education. At Baltimore’s Loyola University, O’Connor got plenty of both: four years in a diverse and dynamic city; and a marketing degree he knew…
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Reading Time: 6 minutes At the 1980 Winter Olympics in Lake Placid, New York, a group of collegiate U.S. hockey players did the unthinkable, beating the mighty Soviet Union—a team that had trounced the Americans 10-3 in exhibition play just weeks before—in what would forever be known as The Miracle on Ice. Many remember exactly where they were when…
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Reading Time: 4 minutes When you get one step closer to winning an award, the reaction is to take a bow—especially when it’s something as prestigious as a nod from MADcon. However, rather than use this as an opportunity to talk about Haj’s career or the services Trueline provides, we thought we’d take a slightly different approach. Given the…
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Reading Time: 4 minutes If you live in Portland, you know there’s no shortage of bars and cafés with local art displayed prominently on the walls. Yet despite the city’s ample venues, for most artists the prospect of selling a piece (let alone many) is far from guaranteed. Then again, Trueline’s Matt Welch isn’t most artists—not with works that…
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Reading Time: 5 minutes In 2008, with the world still mired in the worst economic downturn since the Great Depression, a small full-service marketing company in Bethesda, Maryland, opened for business. Its flagship product was a trade journal focused on the U.S. construction sector, which had been hit especially hard by the economic downturn. That was us. Twelve years…
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Reading Time: 4 minutes Whether it’s leaving home for college or moving to a new city on a whim, stepping outside one’s comfort zone can be a nerve-racking experience. Anjali Lapierre prefers to call it by another name. “To me, that’s life,” says LaPierre, who recently celebrated three years as a content coordinator with Trueline. “I’ve never been afraid…
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Reading Time: 3 minutes According to the U.S. Department of Commerce, online retail has more than doubled over the last nine years, from 6.4% of sales in 2010 to 16% in 2019. And it’s not all coming from Amazon, either. The message is clear: If you’re in the retail business and you aren’t selling your products online, your business’ growth…
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Reading Time: 3 minutes There are plenty of resources on why you need marketing, and why it’s cheaper and more effective to hire a marketing firm instead of a marketing employee. However, there are fewer resources on how to select a marketing company. Here are the tips we give to friends and clients. 1. Learn What You Are Looking…
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Reading Time: 3 minutes So, you want to hire a marketing person. Great! It’s an important investment in your organization, and it will let you focus on the business. No more late nights spent on website redesign and email marketing. At least not for you. But before you post the job opening and review hundreds of resumes, consider this:…
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Reading Time: 3 minutes In 2018, after months of hard work, we launched a new website. It was beautiful. It was easy to navigate. There was even a “Team” page with headshots of everyone on our staff. It laid out exactly what we do. So we pretty much left it alone. Then we went away for a long weekend…
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