Reading Time: 4 minutes When Kirk Dyson moved to Portland, Maine in 2013, to take a job as a journalism intern for the Portland Pirates hockey team (who have since moved and been replaced by the Maine Mariners) he thought he had it made. With his family’s support, he left Delaware County, Pennsylvania after college to chase his dream…
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Reading Time: 3 minutes Zachary Brann remembers his fateful post-graduate trip to Portland in 2015. The University of Maine Orono graduate rolled into town, his pockets empty, having laid all his money down on an apartment. He was banking on the prospect of landing a job with a guy named Haj. With a kiss for good luck from his…
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Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora? What once…
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Reading Time: 2 minutes Everything You Need to Know About the SMB Google Ads Credit From declining revenue, layoffs and the threat of closure, small and medium sized businesses around the globe are feeling the harsh effects of COVID-19. Google is coming to aid, pledging $340 million in Google Ads credits for SMBs in an effort to alleviate the…
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Reading Time: 4 minutes Growing up in the Portland area, Michelle Lappin did as many Mainers do: dabble in a little bit of everything. A longtime Trueliner, Lappin’s previous professional life included stints as a sales and marketing director; managing director for two different Fortune 100 companies; and general manager for a privately held event-services company. More recently, she’s been a personal trainer, a…
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Reading Time: 2 minutes In the face of a global pandemic, many businesses have given employees the opportunity to work from home if their job allows it. This may mean a paradigm shift in the way that we look at our workforce in general, and knowing how to kick-ass in a new environment is going to put you ahead…
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Reading Time: 2 minutes Clothes: we wear them. Then we throw them away at an alarming rate. According to United Nation’s Environment Programme, the equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. If that seems like a terrible waste, consider this: It takes around 700 gallons of water to produce…
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Reading Time: 2 minutes Web design has come a long way since the dark ages of GeoCities. If that reference is over your head, picture the worst website you’ve ever seen. Then imagine someone trying to recreate it using nothing but Microsoft Paint from Windows ‘95. That’s GeoCities. These days, having an engaging website isn’t a luxury; it’s a…
Read more »Reading Time: 2 minutes If your business has a Google+ account, it’s time to say goodbye to that much unused feature.
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Reading Time: 2 minutes Social media may be crucial to any business today, but it often remains last on the priority list for traditional Maine businesses. So how do all these wary Mainers get started? A recent forum hosted by the Maine Business Expo sought to answer this question.
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