Reading Time: 6 minutes Our household has co-opted a saying: Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain. The quote is attributed to British author Vivian Green who died in 2003 at the age of 99. I wonder if she could have imagined the storm the world is presently…
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Reading Time: 6 minutes Branding is a craft that’s constantly evolving. Every year brings with it a new wave of logo design trends and this year is no different. In fact, we can’t help but notice a few styles are popping up again and again despite industry or sector. Periodically, we’ll take a look at what’s occurring in the…
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Reading Time: 5 minutes We’re all adjusting to the “new normal” of working remotely (though with varying degrees of success.) Video conferencing has always played a part in uniting teams regardless of demographic location. Though today, we rely on it more than ever before. It can be endearing to allow your coworkers to get a glimpse of your home…
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Reading Time: 5 minutes Trueline has created websites for companies big and small, so you can believe us when we say, we’ve seen a lot of website mistakes. By now, everyone knows their website needs a responsive design and to use quality photography. Outside of ignoring the mobile experience and using cheesy stock photos of smiling couples, there are…
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Reading Time: 5 minutes Your website is the easiest way to tell your company’s story. A blog on the other hand, is the perfect way to convey your company’s personality. Running a business is complicated. Between marketing, strategy and sales, it may seem like you don’t have a spare minute in the day to devote to anything else; let…
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Reading Time: 3 minutes I’m fortunate that I’m still employed and have the ability to work from home. The benefits of working remotely have been enumerated by many bloggers (no commute, flexible hours, pants-optional conference calls.) Bad humor aside, when working from home, it’s easy to blur the line between office hours and personal time. It’s important to learn…
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Reading Time: 4 minutes Providing your readers with great content is only half the battle. It’s important to structure your posts in such a way that Google is able to read, evaluate and rank them. They do this by determining how useful they determine it will be to their users. This post will outline some simple and effective ways…
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Reading Time: 4 minutes At this point, you’re probably aware of how important blogging for business is. Compelling blog posts engage your visitors, build consumer trust and offer valuable insight into your company. Despite knowing how essential it is to have good content, we’re still surprised by how few people actually know how to write a great blog post….
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Reading Time: 4 minutes Is there an ideal time to assess your website design to determine how effective it is? The answer is any time is the ideal time. It’s an old trap. Running a business requires a lot of multitasking. When you’re trying to do so many things at once, it’s inevitable that something will fall through the…
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Reading Time: 4 minutes Brands evolve. It’s amazing to watch the (often) subtle ways that a company may edit their logo to reflect changing trends or address a shift in their ideology or culture. At times, the changes are so minor and executed so well you may not even consciously notice them—while other times the change can be so…
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