Reading Time: < 1 minute

The concept behind Trueline is born.


Trueline is officially incorporated as TrueLine Publishing, LLC


Office moves from Washington DC to Portland, Maine with just 23 staff members.


Trueline is named one of the Best Places to Work in Maine for the first time (and each year following).


Trueline rebrands to include the shaka logo and becomes simply “Trueline” to encompass the addition of recruiting services, on top of marketing and publishing.


Trueline moves to new offices in downtown Portland's historic SALT Institute building.


Teams go fully remote due to COVID-19, and we see unprecedented revenue growth. Role specialization leads to greater retention, higher job satisfaction, and better services for our clients.


We continue to grow and expand into new markets.

Institute for Humane Education

Reading Time: < 1 minute The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...

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Pepperell Mill

Reading Time: < 1 minute Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants and gathering places, but the developer struggled to share this success story. We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the...

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Good Will-Hinckley

Reading Time: < 1 minute Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how. Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we...

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E&M Farms

Reading Time: < 1 minute E&M Farms had a name but no brand. They came to Trueline looking for an illustrative logo that would give an air of professionalism while infusing some personality. The owners provided us with a drawing their daughter had sketched of a mushroom. That was our starting point. We evolved the shape and colors into something...

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Reading Time: < 1 minute Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its...

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Maine Red Claws

Reading Time: < 1 minute As their 10th season approached, Maine’s professional minor league basketball team (formerly the Red Claws, now Maine Celtics) needed a slam dunk. They wanted a logo that visually represented their tenth successful season. We made a special anniversary logo versatile enough for the Red Claws to use on schedules, magnets, hats and other merchandise—even center...

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Satoru Wellness

Reading Time: < 1 minute This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the...

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We Need Fresh Air

Reading Time: < 1 minute The nonprofit, We Need Fresh Air started to gain attention and attract media. They needed a logo that conveyed their mission and a website that communicated their commitment to ensuring that schools provide safe air for our children to breathe. Trueline created a logo that is playful, clean and professional. We used color and iconography...

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SHPE latinXfactor

Reading Time: < 1 minute The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series. We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’...

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