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Success Stories

Our clients are more than just success stories, they’re blueprints for innovation and inspiration, showcasing the transformative power of strategic solutions in action.

Here are some examples of our recent work.

Institute for Humane Education

Reading Time: < 1 minute The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...

Read More

Pepperell Mill

Reading Time: < 1 minute Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants and gathering places, but the developer struggled to share this success story. We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the...

Read More

DHL

Reading Time: < 1 minute Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving...

Read More

Good Will-Hinckley

Reading Time: < 1 minute Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how. Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we...

Read More

E&M Farms

Reading Time: < 1 minute E&M Farms had a name but no brand. They came to Trueline looking for an illustrative logo that would give an air of professionalism while infusing some personality. The owners provided us with a drawing their daughter had sketched of a mushroom. That was our starting point. We evolved the shape and colors into something...

Read More

Bandaloop

Reading Time: < 1 minute Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its...

Read More

McDonald’s

Reading Time: < 1 minute A local McDonald’s franchise struggled with how to inform customers that it was possible to orders online and pick up in the store. We made it happen by designing a backlit sign that displayed the concept of online ordering at a nearby sports arena. The combination of digital signage and a coordinated print campaign consisting...

Read More

Maine Red Claws

Reading Time: < 1 minute As their 10th season approached, Maine’s professional minor league basketball team (formerly the Red Claws, now Maine Celtics) needed a slam dunk. They wanted a logo that visually represented their tenth successful season. We made a special anniversary logo versatile enough for the Red Claws to use on schedules, magnets, hats and other merchandise—even center...

Read More

Satoru Wellness

Reading Time: < 1 minute This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the...

Read More

We Need Fresh Air

Reading Time: < 1 minute The nonprofit, We Need Fresh Air started to gain attention and attract media. They needed a logo that conveyed their mission and a website that communicated their commitment to ensuring that schools provide safe air for our children to breathe. Trueline created a logo that is playful, clean and professional. We used color and iconography...

Read More

SHPE latinXfactor

Reading Time: < 1 minute The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series. We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’...

Read More

Dean’s Sweets

Reading Time: < 1 minute Dean’s Sweets had an online shop that they had outgrown. They were limited in what they could update in regard to quantities and images, and they were only able to offer one method of shipping. We developed a clean, responsive, e-commerce website that enhanced the user experience. We made it easier for customers to navigate...

Read More

Coastal Road Repair

Reading Time: < 1 minute Hiring: The jobs were there but the employees weren’t. Coastal Road Repair, a thriving Maine paving business, was turning down work because it couldn’t hire the right people. We created a hiring campaign utilizing a variety of social media channels. Intelligent web design with cutting-edge web standards made the site easier for search engines to...

Read More

Institute for Humane Education

Reading Time: < 1 minute The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...

Read More

Pepperell Mill

Reading Time: < 1 minute Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants and gathering places, but the developer struggled to share this success story. We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the...

Read More

Good Will-Hinckley

Reading Time: < 1 minute Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how. Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we...

Read More

E&M Farms

Reading Time: < 1 minute E&M Farms had a name but no brand. They came to Trueline looking for an illustrative logo that would give an air of professionalism while infusing some personality. The owners provided us with a drawing their daughter had sketched of a mushroom. That was our starting point. We evolved the shape and colors into something...

Read More

Bandaloop

Reading Time: < 1 minute Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its...

Read More

Maine Red Claws

Reading Time: < 1 minute As their 10th season approached, Maine’s professional minor league basketball team (formerly the Red Claws, now Maine Celtics) needed a slam dunk. They wanted a logo that visually represented their tenth successful season. We made a special anniversary logo versatile enough for the Red Claws to use on schedules, magnets, hats and other merchandise—even center...

Read More

Satoru Wellness

Reading Time: < 1 minute This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the...

Read More

We Need Fresh Air

Reading Time: < 1 minute The nonprofit, We Need Fresh Air started to gain attention and attract media. They needed a logo that conveyed their mission and a website that communicated their commitment to ensuring that schools provide safe air for our children to breathe. Trueline created a logo that is playful, clean and professional. We used color and iconography...

Read More

SHPE latinXfactor

Reading Time: < 1 minute The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series. We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’...

Read More

Institute for Humane Education

Reading Time: < 1 minute The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...

Read More

DHL

Reading Time: < 1 minute Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving...

Read More

Good Will-Hinckley

Reading Time: < 1 minute Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how. Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we...

Read More

We Need Fresh Air

Reading Time: < 1 minute The nonprofit, We Need Fresh Air started to gain attention and attract media. They needed a logo that conveyed their mission and a website that communicated their commitment to ensuring that schools provide safe air for our children to breathe. Trueline created a logo that is playful, clean and professional. We used color and iconography...

Read More

Dean’s Sweets

Reading Time: < 1 minute Dean’s Sweets had an online shop that they had outgrown. They were limited in what they could update in regard to quantities and images, and they were only able to offer one method of shipping. We developed a clean, responsive, e-commerce website that enhanced the user experience. We made it easier for customers to navigate...

Read More

Coastal Road Repair

Reading Time: < 1 minute Hiring: The jobs were there but the employees weren’t. Coastal Road Repair, a thriving Maine paving business, was turning down work because it couldn’t hire the right people. We created a hiring campaign utilizing a variety of social media channels. Intelligent web design with cutting-edge web standards made the site easier for search engines to...

Read More

Institute for Humane Education

Reading Time: < 1 minute The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed...

Read More

Pepperell Mill

Reading Time: < 1 minute Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants and gathering places, but the developer struggled to share this success story. We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the...

Read More

DHL

Reading Time: < 1 minute Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving...

Read More

Good Will-Hinckley

Reading Time: < 1 minute Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how. Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we...

Read More

E&M Farms

Reading Time: < 1 minute E&M Farms had a name but no brand. They came to Trueline looking for an illustrative logo that would give an air of professionalism while infusing some personality. The owners provided us with a drawing their daughter had sketched of a mushroom. That was our starting point. We evolved the shape and colors into something...

Read More

Bandaloop

Reading Time: < 1 minute Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its...

Read More

McDonald’s

Reading Time: < 1 minute A local McDonald’s franchise struggled with how to inform customers that it was possible to orders online and pick up in the store. We made it happen by designing a backlit sign that displayed the concept of online ordering at a nearby sports arena. The combination of digital signage and a coordinated print campaign consisting...

Read More

Satoru Wellness

Reading Time: < 1 minute This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the...

Read More

We Need Fresh Air

Reading Time: < 1 minute The nonprofit, We Need Fresh Air started to gain attention and attract media. They needed a logo that conveyed their mission and a website that communicated their commitment to ensuring that schools provide safe air for our children to breathe. Trueline created a logo that is playful, clean and professional. We used color and iconography...

Read More

SHPE latinXfactor

Reading Time: < 1 minute The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series. We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’...

Read More

Dean’s Sweets

Reading Time: < 1 minute Dean’s Sweets had an online shop that they had outgrown. They were limited in what they could update in regard to quantities and images, and they were only able to offer one method of shipping. We developed a clean, responsive, e-commerce website that enhanced the user experience. We made it easier for customers to navigate...

Read More

Pepperell Mill

Reading Time: < 1 minute Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants and gathering places, but the developer struggled to share this success story. We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the...

Read More

DHL

Reading Time: < 1 minute Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving...

Read More

Bandaloop

Reading Time: < 1 minute Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its...

Read More

McDonald’s

Reading Time: < 1 minute A local McDonald’s franchise struggled with how to inform customers that it was possible to orders online and pick up in the store. We made it happen by designing a backlit sign that displayed the concept of online ordering at a nearby sports arena. The combination of digital signage and a coordinated print campaign consisting...

Read More

Maine Red Claws

Reading Time: < 1 minute As their 10th season approached, Maine’s professional minor league basketball team (formerly the Red Claws, now Maine Celtics) needed a slam dunk. They wanted a logo that visually represented their tenth successful season. We made a special anniversary logo versatile enough for the Red Claws to use on schedules, magnets, hats and other merchandise—even center...

Read More

Satoru Wellness

Reading Time: < 1 minute This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the...

Read More

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