Success Category: Marketing

Pepperell Mill

Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants and gathering places, but the developer struggled to share this success story. We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the…

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DHL

Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving…

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Bandaloop

Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its…

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McDonald’s

A local McDonald’s franchise struggled with how to inform customers that it was possible to orders online and pick up in the store. We made it happen by designing a backlit sign that displayed the concept of online ordering at a nearby sports arena. The combination of digital signage and a coordinated print campaign consisting…

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Maine Red Claws

As their 10th season approached, Maine’s professional minor league basketball team (formerly the Red Claws, now Maine Celtics) needed a slam dunk. They wanted a logo that visually represented their tenth successful season. We made a special anniversary logo versatile enough for the Red Claws to use on schedules, magnets, hats and other merchandise—even center…

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Satoru Wellness

This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the…

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