Success Category: Graphic Design

Institute for Humane Education

The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed…

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Pepperell Mill

Beautiful brick and timber frame mills were falling to pieces in the southern Maine town of Biddeford. They were rehabilitated and renovated to become apartments, shops, restaurants and gathering places, but the developer struggled to share this success story. We created a beautiful logo to rebrand the historic space—paying homage to the gryphon of the…

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DHL

Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving…

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Good Will-Hinckley

Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how. Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we…

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E&M Farms

E&M Farms had a name but no brand. They came to Trueline looking for an illustrative logo that would give an air of professionalism while infusing some personality. The owners provided us with a drawing their daughter had sketched of a mushroom. That was our starting point. We evolved the shape and colors into something…

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Bandaloop

Bandaloop serves delicious, contemporary food at their quintessential Southern Maine restaurant, but their branding was dated and stuck in the past. We updated the look of their logo and website visuals while adhering to their culture and design sensibilities—all of which helped to reinforce Bandaloop as a modern restaurant with a rich history that its…

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McDonald’s

A local McDonald’s franchise struggled with how to inform customers that it was possible to orders online and pick up in the store. We made it happen by designing a backlit sign that displayed the concept of online ordering at a nearby sports arena. The combination of digital signage and a coordinated print campaign consisting…

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Satoru Wellness

This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space. We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the…

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We Need Fresh Air

The nonprofit, We Need Fresh Air started to gain attention and attract media. They needed a logo that conveyed their mission and a website that communicated their commitment to ensuring that schools provide safe air for our children to breathe. Trueline created a logo that is playful, clean and professional. We used color and iconography…

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SHPE latinXfactor

The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series. We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’…

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