Success Category: Consulting

Institute for Humane Education

The Institute for Humane Education needed a rebrand and an innovative marketing strategy to create awareness around their solutionary campaign and graduate program. Playing off their existing brand, we introduced new colors, fonts and layout to their logo—creating a refreshed modern look, while keeping the roots of their brand intact. We then created and marketed…

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DHL

Mark Smolik is one of DHL’s top executives and had decades of experience in supply chain management. Yet he was stumped when it came to how to become a world-renowned mentor. We established his personal brand on social media, promoted him through stories in our Vanguard publication, and made him a judge for competitions involving…

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Good Will-Hinckley

Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how. Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we…

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We Need Fresh Air

The nonprofit, We Need Fresh Air started to gain attention and attract media. They needed a logo that conveyed their mission and a website that communicated their commitment to ensuring that schools provide safe air for our children to breathe. Trueline created a logo that is playful, clean and professional. We used color and iconography…

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Dean’s Sweets

Dean’s Sweets had an online shop that they had outgrown. They were limited in what they could update in regard to quantities and images, and they were only able to offer one method of shipping. We developed a clean, responsive, e-commerce website that enhanced the user experience. We made it easier for customers to navigate…

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Coastal Road Repair

Hiring: The jobs were there but the employees weren’t. Coastal Road Repair, a thriving Maine paving business, was turning down work because it couldn’t hire the right people. We created a hiring campaign utilizing a variety of social media channels. Intelligent web design with cutting-edge web standards made the site easier for search engines to…

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