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SHPE latinXfactor

The Society of Hispanic Professional Engineers (SHPE) needed a name and logo for a dynamic new webinar series.

We brainstormed several solutions and through extensive market research including focus groups and questionnaires, we arrived at latinXfactor. The name speaks to the untapped potential of SHPE’s members and reflects the excitement and intrigue surrounding the series’ leaders, speakers, and lecturers.

The name has resonated with SHPE members as evidenced in the spike in online signups and video views. Additionally, the name was trademarked, and we developed the brand guidelines to help the team keep the brand consistent across all marketing collateral.

What We Did

  • Branding + Logos
  • Promotional Materials
  • Social Media Graphics

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