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Satoru Wellness

This start-up wanted a logo and identity that reflected the owner’s philosophical ideology while differentiating it from the sea of wellness companies already in the space.

We worked with the business founder to choose the name Satoru because of its meaning in Japanese (“to know”) as well as its connection in Zen Buddhism to the concept of enlightenment. Using nature themes throughout, we created promotional material and branding guidelines for this small, health-oriented business.

The clean aesthetic of the logo aligned with the minimalistic themes prevalent throughout Buddhist theology to create a unique brand that strikes a familiar tone.

What We Did

  • Branding + Logos
  • Brochures + Letterhead
  • Business Cards
  • Promotional Materials
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