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Good Will-Hinckley

Despite having a history that dates back to 1889, Good Will-Hinckley wasn’t very well known outside of the school alumni, faculty and surrounding community. They needed to share their story, but they didn’t know how.

Our first step was to create a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By effectively measuring their strengths, we were able to define some short-term goals that would be easy to execute. By identifying weaknesses, we were able to target long-term problems and set up plans to deal with them.

At the top of the list was a new brand identity. We developed an updated logo that incorporated aspects of their original brand, to honor Good Will-Hinckley’s rich history. We then created a new website design, complete with new content, to reflect the changing times since GWH’s inception.

We also designed a new logo for the Good Will-Hinckley Coffee Club, an all-inclusive club that asks members to take the money they’d normally spend on java and donate it to fund worthwhile GWH programs and initiatives.

This all resulted in greater visibility for a story as compelling as their 120-year history would suggest.

What We Did

  • Branding + Logos
  • Brochures + Letterhead
  • Business Cards
  • Event Materials
  • Flyers + Announcements
  • Consulting
  • Promotional Materials
  • Social Media Graphics

Let's Make Something

Tell us about who you are and where you want to go. We’ll work with you to customize a solution to fit your needs and budget. What are you waiting for?