Category: Marketing

What is Content?

Website Development and Why Content Marketing Is Important

Reading Time: 5 minutes What is Content Marketing?  You’ve been hearing about content creation, strategy, and marketing for years now. You’re told you need “it,” but what exactly is “it” and why is it so important?   Content is any text, images, or resources posted on your website that define who you are and provide value to your users. We’re not…

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Trueline named one of the Top 20 Maine Digital Marketing Agencies

Trueline Named One of the Top 20 Maine Digital Marketing Agencies

Reading Time: 2 minutes We think we’re pretty great. It’s nice to discover others who share our view! We’re proud to announce that Trueline has been recognized among the top 20 Maine Digital Marketing Agencies in 2021 by DesignRush Marketplace. DesignRush is an online guide that helps clients find the best professional agencies in their area. Looking at the other…

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Introducing Trueline’s Window to Portland

Reading Time: 4 minutes Trueline has a storied connection to the local arts scene. From our home in Portland, Maine’s historic Arts District, we’ve gotten a firsthand look at the people—often colorful, sometimes weird—who, like us, call Portland home. Trueline makes every effort to create a company culture that’s both fun and inclusive. It’s no wonder we’re continually named one of the Best Places to Work in Maine. One of our most beloved ties…

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What is a good marketing budget for 2021?

What Is A Good Marketing Budget?

Reading Time: 5 minutes It’s that time of year again—when you and your company start making financial decisions for the year ahead. One of the biggest questions we find our clients tackle each year is, “What is a good marketing budget?” On any given year there are multiple factors to consider. Marketing during a global pandemic presents its own…

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The Not-So-Hidden Benefits Of Digital Marketing

Reading Time: 3 minutes Digital marketing has come a long way since its inception–and its evolution continues to amaze even the most seasoned digital marketers. We have access to data, analytics and placement tools that make consumers ask: How did they know I needed a landscaper? Or that I’ve been dreaming of an all-inclusive in Bora Bora?  What once…

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What is an online reputation?

What is an Online Reputation?

Reading Time: 5 minutes You know that businesses have brands. Logos, letterhead and marketing materials combine to create a visual representation of a company. Successful brands go even further by conveying a company’s core values and what it stands for. You may not realize that you—as an individual have a personal brand as well. What’s more, it’s directly tied…

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Trueline CEO, Haj Car; MADcon 2020 award finalist

Trueline CEO Haj Carr named a finalist for MADcon 2020 award

Reading Time: 4 minutes When you get one step closer to winning an award, the reaction is to take a bow—especially when it’s something as prestigious as a nod from MADcon. However, rather than use this as an opportunity to talk about Haj’s career or the services Trueline provides, we thought we’d take a slightly different approach. Given the…

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What si teh Buyer's Journey and why does it matter?

What is the Buyer’s Journey & Why Does it Matter?

Reading Time: 4 minutes Some people call it “the customer lifecycle.” Others know it as “the buyer’s journey.” No matter how you refer to it, knowing where your users are in the sales funnel is crucial to converting leads into customers. What is the Buyer’s Journey? Simply put, the buyer’s journey is the progression a person takes from discovering…

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Some lessons the Trueline staff is learning throughout the pandemic.

Dancing in the Rain: Lessons Learned Amid a Pandemic

Reading Time: 6 minutes Our household has co-opted a saying: Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain. The quote is attributed to British author Vivian Green who died in 2003 at the age of 99. I wonder if she could have imagined the storm the world is presently…

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Logo design trends of 2020

6 Logo Design Trends (and 5 Timeless Classics)

Reading Time: 6 minutes Branding is a craft that’s constantly evolving. Every year brings with it a new wave of logo design trends and this year is no different. In fact, we can’t help but notice a few styles are popping up again and again despite industry or sector. Periodically, we’ll take a look at what’s occurring in the…

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